Communication is the key to success in the broadcasting industry. You need to be able to work with high technology and doing detailed work is required, whether you're switching the on-air product, recording a satellite feed, or mixing audio. You also need to be comfortable in high-stress, fast-moving environments. Creativity is a plus, and being able to think outside the box is almost essential when things like equipment malfunctions occur--you need to be able to come up with alternative solutions quickly.